Outdoor (lifestyle)

The mountaineer, always with a climbing harness slung over his shoulder. The snowboarder in XXL pants. The trail runner in shorts 365 days a year. And the tourists who’ve seen it all. Really? Style in the Valley is so much more than a mountain of clichés. Cool outdoor gear was the hallmark of the region long before “athleisure” became a trendy fashion concept.

Technical apparel: the new object of desire

Originally, they were designed to tackle soggy trails and climb peaks. Today, the outdoor clothing that defines the Cham’ style has made its way into luxury fashion houses.

Here, climbers, riders, trail runners, activists, and simple mountain lovers share a common obsession: protecting their playground and their living space. Our local shops are following the trend. At Snell Sports, most brands offer lifetime repairs for clothing and accessories. Ravanel & Co. has expanded its equipment rental service to include winter sports apparel. And After Ski Chamonix sells only secondhand items. Consume less, choose wisely, and keep things for the long term.

A sustainable wardrobe is also a desirable wardrobe. Clean cuts, sturdy materials, and gear that’s as versatile as it is stylish. At Sentier, the specialty trail running concept store, the ultra-stylish collections prove (if proof were needed) that you can love performance just as much as fashion.

When the high mountains inspire ready-to-wear

Outdoor wear for everyday life—and far beyond our mountains—is no longer a trend; it’s second nature. In 2023, Celio opened a pop-up store in the heart of the Marais to celebrate its Chamonix-Mont-Blanc collection, launched in 2022. A small series of pieces that explore men’s fashion with a more technical twist, designed for both city life and resort vacations. In 2025, the collaboration expanded to women’s wear with Be Camaïeu. Warm, chic, and cozy knitwear—even far from the slopes.

Here, bucking the trend of the mass-market textile industry, Florence and her niece Camille have created a ready-to-wear and accessories brand produced in very small quantities. Hats in soft hues, embroidered sweatshirts… Parenthèse Rock&Romance champions a thoughtful approach to the outdoor lifestyle, where the mountains aren’t just a marketing backdrop, but a true anchor.

• Snell Sports - 104 Rue du Dr Paccard - Chamonix-Mont-Blanc
• Ravanel & Co - 53 Mont-Blanc Avenue - Chamonix-Mont-Blanc
• Ravanel & Co Les Praz - 60, Place Gilbert Ravanel - Les Praz, Chamonix-Mont-Blanc
• After Ski - 50 Dr. Paccard Street - Chamonix-Mont-Blanc
• Sentier - 35 Mont-Blanc Avenue - Chamonix-Mont-Blanc
• Rock & Romance Pop-Up at the Rêves d’Hiver Concept Store - 222 Michel Croz Avenue - Chamonix-Mont-Blanc