Concept Store Pure Altitude Chamonix

Pure Altitude Chamonix concept store

A 40m² concept store dedicated to the brand and to beauty, since Pure Altitude has been developing ultra-technical skincare products for face, body and home for almost 20 years, using rare plants and natural active ingredients (many from the cold).
Here you'll find all the brand's face, body, ambiance and beauty accessory ranges, as well as a whole world of beauty and mountain living: beautiful cashmere plaids and Popolo plates featuring edelweiss, pyjamas for the whole family with the most adorable mountain motifs, pretty vintage Edelweiss bandana tote bags from Call it by Your Name, and Pure Altitude x Luz Collections yoga outfits. For children, Mummy in the Mountains, in collaboration with the brand, has come up with lots of fun games, while the Men's Corner is sure to delight the adventurous! There's also a herbal tea room where you can buy the rarest mountain plant infusions in bulk. And last but not least, in just 15 minutes without an appointment, you can try out the Alpine Glow Studio, offering ultra-targeted, personalized facial massages to relax your features and brighten your complexion in just a few minutes!