Charter of committed partners

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The Flocon Vert charter is a commitment framework for tourism operators wishing to integrate a sustainable development approach into their activities.

By becoming a signatory to this charter, the professional joins a collective approach for the well-being of the environment and local populations, and also enhances the attractiveness of his or her business while meeting the growing expectations of customers.

The charter's key principles :

  1. Ecological transition: Reducing greenhouse gas emissions, promoting renewable energies and optimizing resources.
  2. Responsible management of natural resources: Preservation of biodiversity, sustainable water management and waste reduction.
  3. Social and economic commitment: Supporting the local economy, improving working conditions and raising visitor awareness.
  4. Sustainable mobility: Promoting soft transport and implementing environmentally-friendly mobility solutions.

Why become a Green Snowflake partner?

Becoming a Flocon Vert partner means becoming part of a network of players committed to preserving the local environment. It also means being part of a responsible dynamic of continuous improvement.

The advantages :

1. Recognition of your commitment

By signing the Green Snowflake Charter, you will benefit from official recognition of your commitment, enabling you to enhance your brand image. This increasingly recognized label attracts customers who are concerned about the environment and responsible practices, which can increase your visitor numbers while building customer loyalty.

2. Reducing your ecological footprint

The Charter provides a clear, structured framework for reducing your environmental impact. By adopting practices such as resource management, waste reduction and the use of renewable energies, you play an active part in preserving the valley. In so doing, you contribute to a sustainable future for your business, and for the region as a whole.

3. A collective and supportive approach

By joining the Green Snowflake Charter, you become a member of a community of committed players who share the same values. This cooperation encourages the sharing of best practices, innovative solutions and tools, so that together we can make the ecological transition a success. There's strength in numbers: by working together, we can ensure the sustainable development of our region.

4. Economic and competitive benefits

Sustainable practices can save you money in the long term, particularly by reducing energy costs and optimizing resource management. What's more, a commitment to this approach will make you more attractive to public or private subsidies linked to green initiatives. You'll also have a competitive edge over non-committed players, particularly with institutions that are increasingly valuing responsible suppliers.

5. Meet the expectations of new generations of tourists

Consumer behavior is changing, and more and more travelers are looking for destinations committed to a responsible approach. By adhering to the Charter, you can attract a growing clientele, particularly the younger generations and families, who are sensitive to the impact of their stay on the environment.

To find out more

How can I join?

  1. Join the Green Snowflake charter.

  2. Involve your local teams and partners.

  3. Follow the certification process.

Joining the Flocon Vert Charter is much more than a gesture for the environment: it's an investment in the future of your business, the sustainability of the region and the appeal of the Chamonix Mont-Blanc Valley as a destination.

The Charter and its Appendix here

Together, let's preserve our mountains and create a sustainable future for tourism.

Flocon Vert