Concept Store Pure Altitude Chamonix

Pure Altitude Chamonix concept store

A 40m² concept store dedicated to the brand and to beauty, since Pure Altitude has been developing ultra-technical skincare products for the face, body and home for almost 20 years, using rare plants and natural active ingredients (many from the cold).
Here you'll discover the brand's full range of face, body, ambiance and beauty accessories, as well as a whole world of beauty and the art of mountain living: ultra-efficient dietary supplements from Atelier Nubio, beautiful cashmere plaids and Popolo plates embossed with edelweiss, pyjamas for the whole family in the most adorable mountain motifs, pretty vintage Edelweiss bandana tote bags from Call it by Your Name, or Pure Altitude x Luz Collections yoga outfits. For children, Mummy in the Mountains, in collaboration with the brand, has come up with lots of fun games, while the Men's Corner is sure to delight the adventurous! There's also a herbal tea room where you can buy the rarest mountain plant infusions in bulk.